With its Southern hospitality and laid-back lifestyle, North Carolina is an ideal place to live for many. Its beautiful beaches and mountain regions are just a few of the state’s attractive features, that’s why it’s no surprise that it’s one of the top destinations in the country for those looking to relocate.

It’s a good place to be when you’re a real estate agent.

However, real estate listings and sales are down statewide compared to last year, as per the latest report from NC Realtors. It’s most likely just a reflection of how strong sales were in 2022, and experts believe it’s not a major cause for concern.

Still, Caron Jones of Burlington North Carolina says that real estate professionals constantly need to find ways to adapt to ever-changing trends and market shifts in order to better serve sellers and potential buyers. Below are some valuable tips to stay on top of the real estate game, even while the market is down.

Expert Insights and Best Practices

Keep Up with Technology

Modern agents need modern tools.

In today’s fast-paced real estate landscape, it is essential for agents and brokers to remain competitive. The introduction of cutting-edge technologies to the industry has significantly changed the way business is conducted in recent years. Staying on top of the latest technology trends not only streamlines work processes, but also enhances client experiences.

Here are a few tools worth trying out:

• Dotloop: A transaction management software specifically designed for real estate professionals. It allows both agents and clients to efficiently edit, sign, share, and store documents anywhere at any time.
• Buffer: Social media presence is a must for anyone working in the housing market. It’s the fastest way to build one’s following and grow their business. Buffer allows agents to plan, manage, and track their social media accounts and marketing without draining their time.
• Prezi: A presentation software that allows agents to create simple but memorable presentations. This software is user-friendly with various modern and aesthetic templates that are certain to impress clients and increase the chances of closing a deal!

Whether it’s for online marketing, digital document signing, property searches, or virtual tours, using technology helps agents save time and increase efficiency in their workflows. Offering modern solutions to their clients allows them to stay ahead of the game.

Stay Tuned with Traditional Practices

As important as keeping up with modern trends is, it’s still essential for real estate professionals to continue with traditional practices that are proven effective in this age-old industry. One of these practices is print marketing.

It’s important to invest in a well-designed business card, yard signs, buyer and seller guides, and other essential marketing collateral pieces. High-quality brochures and flyers are also a must to hand out during open houses and networking events.

Be Present in the Community

For real estate professionals in North Carolina, the key to effective marketing is to localize it. The state’s industry is competitive, so community presence is a great way to stand out from other agents and brokers.

A good way to start is to participate in local charity events and causes. Not only is it a good chance to serve the community, but it’s also an opportunity to network and meet like-minded people.

Real estate professionals can gain a competitive edge by modernizing their strategies while staying rooted in traditional practices. 

The fusion of a technology-driven approach with time-tested methods allows them to provide clients with better informed decisions and seamless experiences while capitalizing on the boundless opportunities that the real estate sector of North Carolina has to offer.